Born and raised in Brazil
Learned to love my country when I left it.
For four years, I lived outside my homeland and learned that the world is even bigger than what we imagine, but people are a lot more similar than what we believe. I learned how to speak Spanish working in a Mexican telenovela, and English eating Southern barbecue and fried chicken in North Carolina. So far, I have explored over 25 countries in four continents — and I think I'm running out of time to visit the rest. Traveling, eating and reporting those experiences are three of my biggest passions. I started my career in TV and film production and pivoted to digital marketing after a few years. For the past three years I have been working as the marketing and community manager for Yelp, growing the community, working with local business owners, promoting the brand, producing content and organizing events of all sizes, from intimate 10 person dinners to 1000 person festivals.
Do you want to learn more about me?
Send me a message or take a look at a few projects below
Come one, come all to the biggest show on Earth. The circus has arrived at Picadeiro do Yelp. On November 28, 2015 Yelp São Paulo organized its second large-scale charity event with +800 guests, 40 amazing artists and sponsors at Marechal Food Park. Want to learn more? Check out the video below.
Everyone loves a secret and to celebrate the two-year anniversary of Yelp in Brazil, we hosted a super-top-secret event to blow everyone's mind. The selected guests received an address of a meeting point, a date and a time. They were told nothing of what was to come. Upon arrival, they were blindfolded and taken by van to the secret location. Want to learn more? Check out the video below.
A fabulous and glowing night, that was the third large-scale annual charity event, Yelp hosted to donate to TETO. We had over 1,000 guests dancing, eating and celebrating with local businesses. Want to learn more? Check out the video below.
BEM São Paulo was a large scale marketing promotion to advocate wellness. For two weeks, between August 2016, yelpers and paulistanos had access to promotional combos in restaurants, free classes in gyms and studios, workshops and talks — everything 100% focused in promoting the authentic healthy lifestyle, with no labels or stereotypes. We had 42 local businesses supporting. My favorite event was a yoga class in an electronic nightclub.
Nothing beats late mornings hanging around in your favorite pijamas. Well, maybe late mornings with a breakfast in bed. To celebrate this ideal weekend, WE Hostel guests decked out in their best PJs and shared an AM enjoying a delicious brunch prepared by La Quiche Bistrot. The DJ, mimosas and beer made it well worth getting out of bed! The event was held twice, in April and September 2016.
In November 2016 we hosted the first Cachaça Week in Rio and São Paulo, promoting cachaça culture with a complete schedule. The project is a partnership between Felipe Jannuzzi, from Mapa da Cachaça, and the cultural producers Fernanda Secco e Krystee Morgan. The mais goal is to promote cachaça consumption with local brands and artisanal producers, showcasing local restaurants and bars with special cocktail and shot offers, events, workshops and experiences.